Before reactivating dormant CRM contacts, a quick audit protects your sender reputation and makes your outreach far more effective. Here is how to audit a dormant list responsibly.

Check data quality

Remove hard bounces, obvious role addresses, and clearly invalid records. Clean data means better deliverability and fewer wasted sends.

Honour opt-outs and consent

Suppress anyone who previously unsubscribed and only contact people who came in through a legitimate channel. Consent is both a legal and reputational safeguard.

Segment and check sources

Group contacts by where and when they came in so your message can be relevant. Recency and source tell you a lot about how to approach each segment.

Audit checklist

• Remove bounces, duplicates, and invalid records.
• Suppress prior opt-outs.
• Confirm the original opt-in source.
• Segment by recency and source.

What Aldezard does

We build reactivation on clean, consented data. Start with a Lost Lead Analysis to audit the list, then move into Lead Activation or see how we work.

Have old leads sitting in your CRM? Apply for a 30-day Lead Activation Pilot.